How to set up iOS universal links and Android App Links
About universal links and App LinksUniversal links (for iOS) and App Links (for Android) direct your customers to content within your mobile app or, if the app isn't installed, to the same content ...
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Understanding in-app forms
You will learnLearn about in-app forms and how you can use them to share important messaging with your mobile app users.This guide provides an overview of in-app forms, including how they work and ...
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How to create an in-app form
You will learnLearn how to show a form to users directly in your mobile app. You can use these forms to share information about new or back-in-stock products, sales, app updates, and more. Your mob...
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Push notification glossary
You will learn
The glossary below defines common terms and acronyms for push notification marketing.
A
Android: operating system designed by Google for use in mobile devices. Used by a variety of c...
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Introduction to mobile push notifications
You will learn
Get familiar with mobile push notifications, including what they are, what they look like, and what information you need to start sending.
What are push notifications?
First, let’s...
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How to set up iOS push notifications
You must be an Owner or Admin to set up mobile push notifications
You will learn
Learn how to set up push notifications in your Klaviyo account. After you've completed the steps in this article y...
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How to set up Android push notifications
You will learn
Learn how to set up push notifications for Android in your Klaviyo account. After you've completed the steps in this article you'll be able to send push notifications in your flows a...
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How to set up push notifications for a React Native app
You will learn
Learn about using Klaviyo’s React Native SDK to send mobile push notifications.
What is an SDK?
An SDK provides all the necessary tools, libraries, and programs so that your app ...
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How to create Google service account to enable push notifications
You will learn
Learn how to set up your Google service account and enable Firebase Cloud Messaging so you can send Klaviyo push notifications to Android devices.
Before you begin
Before following ...
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Basics: push notification best practices
You will learn
Learn 5 best practices for push notifications in order to get the most out of this marketing channel. We give tips for growing your list and crafting your push content.
Before you ...
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Understanding your push notification settings
You will learn
Learn about the push notifications settings page, where you can set up push notifications for your mobile app and adjust the Smart Sending window.
Before you begin
If you haven’t al...
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How to send a push notification campaign
You will learn
Learn how to use Klaviyo to send push notification campaigns via your iOS or Android app.
Just like in SMS and emails, you can use emojis, variables, and personalization tags to per...
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Understanding silent push notifications
You will learn
Learn what silent push notifications are and how to use them in your campaigns and flows, along with specific use cases.
What are silent push notifications?
Silent push notification...
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Understanding push notification consent
You will learn
Learn about push notification consent and best practices for compliance. These guidelines can help you be compliant in your consent collection practices and maintain a positive relat...
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Understanding rich push notifications
You will learn
Learn about rich push notifications in Klaviyo. Rich push notifications are available for both campaigns and flows.
What are rich push notifications?
In contrast to standard text...
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How to add a dynamic image to a push notification
You will learn
Learn how to add a dynamic image to a push notification.
Dynamic images are a great way to personalize your push notifications. For instance, you can show someone the exact product ...
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How to use deep links in push notifications
You will learn
Learn how to use deep linking in Klaviyo push notifications so that you can direct customers to a specific in-app screen. Deep links make it easy for your profiles to access the cont...
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Understand push notification delivery
Learn about push notification delivery, including how it is delivered and why it might fail.
Push notification delivery
Push notification delivery refers to when a push notification is successfully...
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How to increase push notifications opens
You will learn
Learn how to improve your push notifications open rates and encourage your subscribers to click into your notifications. Push notifications can be a strategic way to get in front of ...
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Understanding key-value pairs
You will learn
Learn what key-value pairs are and how to use them with both standard and silent push notifications. Key-value pairs are custom data included with push notifications that allow you t...
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Understanding mobile push notification performance
You will learn
Learn about the key performance indicators (KPIs) for mobile push, including how they’re defined, what they indicate, and what to do to improve them.
3 KPIs for mobile push
There ar...
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How to preview push notifications
You will learn
Learn how to send a preview of your push notifications to a device. By sending a preview, you can make sure your push notification looks exactly as you expect before your customers e...
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How to use email, SMS, and push together
You will learn
Learn how to use SMS, email, and push notifications together, including what makes each channel unique, what to send first, and more.
Differences in each channel
Email
Email has be...
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Frequently asked questions about push notification delivery
You will learn
Learn the answers to common questions surrounding push notification delivery.
In the sections below, we answer the following questions:
Why was a profile skipped from a push notif...
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Frequently asked questions about push profiles and tokens
You will learn
Learn the answers to common questions surrounding push profiles and tokens.
In the sections below, we answer the following questions:
Push profiles
How does Klaviyo identify mobil...
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