Customer insights

Available to customers with the Marketing Analytics or Advanced Klaviyo Data Platform (AKDP) products.OverviewWith the actionability added in the Funnel analysis page, you can now build a segment o...

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You will learn Learn about Klaviyo’s cohort analysis, including how to define a cohort and understand the data presented. The cohort analysis allows you to analyze the behavior of groups of profile...

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You will learn Learn how to improve your customer retention strategy with RFM segmentation by re-engaging customers at risk of churning. By analyzing Recency, Frequency, and Monetary metrics, you c...

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You will learn Learn how to create a nurture flow for customers in the Recent RFM group. This flow can help to turn one-time shoppers into recurring customers by automatically contacting them at ke...

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You will learn Learn how to strengthen your relationships with your most loyal customers by creating an flow that celebrates profiles in your RFM Champions group. This flow targets those who consis...

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You will learn Learn how to build a churn prevention flow based on RFM properties to target customers who are extremely lapsed. Retention flows are useful drivers in helping to win back customers, ...

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Learn how to analyze your total conversions and revenue, including Klaviyo attributed values, via the Conversion overview dashboard. You can also review how many profiles are completing different n...

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You will learn  Learn how to use RFM (recency, frequency, and monetary) groups to avoid over-discounting and losing potential revenue.  Advanced KDP and Marketing Analytics are not included in Klav...

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You will learn  Learn how to use RFM (recency, frequency, and monetary) properties to target customers with product recommendations. Advanced KDP and Marketing Analytics are not included in Klaviyo...

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You will learn Learn how to build a retention flow based on RFM properties to target customers who have not recently purchased. Retention flows are useful drivers in helping to win back customers, ...

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You will learn Learn how to use the audience performance dashboard to analyze the performance of your audience segments and optimize them per marketing channel. The audience performance summary pro...

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You will learn Learn how to use funnel analysis reporting to review a customer’s journey with your brand and where they may potentially drop off before an action or conversion. Knowing more about w...

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You will learn Learn how to use the recency, frequency, and monetary values (RFM) report to gather deeper insights into your customers’ purchasing behaviors. The RFM report provides data on how rec...

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You will learn Learn how to troubleshoot potential issues with your funnel analysis cards that may be producing errors or inaccurate numbers. This guide will walk through the main issues that arise...

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You will learn Learn how to understand the recency, frequency, and monetary scores and customer groups are derived in the RFM report.  Advanced KDP and Marketing Analytics are not included in Klavi...

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You will learn Learn how to use RFM values and customer groupings as properties in your segments. Using RFM properties in a segment is useful for creating segment-based recommendations in your mark...

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You will learn Learn how to use RFM (recency, frequency, and monetary) properties to target specific types of campaigns and content to your customer groups. Either by using the profile properties t...

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