Getting started with campaigns

You will learnLearn about exit criteria in omnichannel campaigns, including what they are and how they automatically remove customers from campaigns after they convert.Exit criteria helps prevent o...

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Learn about the differences between single channel and omnichannel campaigns, how to determine which to use, and how to select the option in Klaviyo.Differences between single channel and omnichann...

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Learn how to create and send an omnichannel campaign, which is a campaign that contains multiple messages across one or more channels. With an omnichannel campaign, you can send multiple messages r...

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Learn how to use Klaviyo’s campaign planner to create a personalized campaign plan. The campaign planner will populate your campaign calendar with placeholders after you provide information about y...

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You must have a paid Klaviyo account to use this feature. Learn how to create a new segment while creating a campaign. Use AI with natural language inputs to generate a segment that you can edit wi...

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You will learn Learn how to create a campaign using the campaigns library which will set up a segment of profiles as your audience as well as message content based on your marketing goal. The libra...

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Only Owners, Admins, and Managers can adjust this setting for the account. You will learnLearn how to adjust the account-level settings for when campaigns determine recipients. There are 2 options ...

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You will learnLearn what sending options are available for campaigns and how you can use them. When you schedule or send a campaign, you can choose things like your send time, send strategy, timezo...

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You will learn  Learn about Klaviyo’s calendar view for your campaigns, including filtering options and how to schedule email, SMS, and push notification campaigns from within the calendar.  Access...

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You will learn Learn about your options when viewing, filtering, and sorting your campaigns. Klaviyo offers several display options for your campaigns, making it easy to understand your sending cad...

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You will learn See how to send to multiple lists or segments. This allows you to hone the sending pool of your campaign by including recipients from specific lists while excluding recipients from o...

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You will learn Learn how to edit or reschedule a scheduled campaign. You can edit both scheduled and draft campaigns. Edit a scheduled campaign If the campaign is scheduled to send in 15 minutes o...

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You will learn Learn how to cancel a campaign that has been scheduled or partially sent. Campaigns that have already been fully sent cannot be cancelled. If you don't see the option to cancel a cam...

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You will learn Learn about the actions available for your campaigns before, during, and after sending. Note that, depending on the status of your campaign, some options may not be available. For ex...

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You will learn Learn about the options available in your campaign calendar, including how to view, filter, and preview your campaigns.  Campaign calendar views  Select a date, choose a time frame, ...

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You will learn Learn how to tell whether or not an A/B test is considered statically significant or not. For instance, if a campaign variation A has an open rate of 15% and variation B has an open ...

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You will learn Learn best practices for using Klaviyo's A/B testing features to help optimize your communication with customers. Data-driven decisions are the difference between good and great mark...

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You will learn Learn how to skip recent purchasers from promotional campaign messages. Excluding these customers from certain messaging means they won’t be inundated with emails or texts after they...

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You will learn Learn how to exclude certain groups (i.e., lists or segments) when sending campaigns.  If you would like to exclude specific individuals from a campaign, you will first need to add t...

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You will learn Learn how you can use tags to organize your campaigns by type, location, and more. Tagging can help you sort and search through your campaigns more easily, allowing to get a high-lev...

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