How to build a birthday flow
You will learn
Learn how to create a flow that sends out messages on a customer's birthday in order to show how much you care about your customers. After all, who doesn’t like being wished a happy ...
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Understanding time delays in date property flows
You will learn
When you configure a flow to start before a specific date, a target date delay component is automatically created to serve as an anchor point within the flow. This component will hav...
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Understanding how date-based flows schedule recipients
You will learn
Learn how profiles enter date-based flows and what happens when a date is added or changed. For instance, what happens if someone is about to enter the flow, but the date is suddenly...
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How to target contest entrants with flows
You will learn
Learn about best practices for marketing to contest subscribers as well as tagging contest entrants in order to add them to a welcome series.
Contests, sweepstakes, and giveaways att...
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How to create a sunset flow
You will learn
Learn how to set up a sunset flow that is designed to phase out customers who are no longer engaging with your brand. You can use this flow as a last-ditch effort to win back their b...
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How to create a date property-triggered flow
You will learn
Learn how to set up a date property to trigger a flow, which is a great way to set up a flow sequence around key dates you collect from subscribers. Common examples of date property-...
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How to create a donor re-engagement flow
You will learn
Learn how to leverage Klaviyo's out-of-the-box donor re-engagement flow and make it your own in just a few minutes.
For non-profit organizations, getting supporters to donate for the...
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How to create a winback flow
You will learn
Learn how to create a series of emails sent to customers who previously engaged with your brand, but have not interacted with you for a certain period of time. A winback flow is an e...
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