How to preview a profile's journey through a flow
You will learn
Learn how to use the flow preview feature to see how specific profiles will move through a flow. This can help you check that a new flow will work the way you intend before setting i...
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Understanding how Klaviyo monitors flow performance
You will learn
Learn how Klaviyo monitors and alerts you of unusual drops in performance for your flows. When a flow’s send rate significantly drops, you will be alerted so you can troubleshoot the...
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Understanding how Klaviyo monitors metric activity for flows
Learn how Klaviyo monitors and alerts you of unusual activity with ecommerce metrics that are used to trigger flows in your Klaviyo account. When a metric has a sudden drop in activity, you will be...
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Understanding statistical significance in flows
Learn when an A/B test’s results are considered to be statistically significant in Klaviyo flows. This article will explain statistical significance for flows and when it is decided.
Statistical si...
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How to optimize your flow sending frequency
You will learn
Learn best practices on gradually sending multiple flow messages to subscribers. The key is to send messages to your subscribers often enough to keep them engaged, while spacing out ...
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How to A/B test a flow email
You will learn
Learn how to use Klaviyo’s A/B testing experience to test individual emails in a flow, including things like subject line, discounts, and email content, etc. You can even use A/B tes...
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How to review email A/B test results for flows
You will learn
Learn how to review A/B test results for flow messages and what each of the indicators on the results page mean.
A/B testing flow messages can provide valuable insight into your audi...
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How to A/B test flow branches
You will learn
Learn how you can A/B test flow branches using the conditional split component to test things like timing, discounts, and number of emails within a flow. In this article, we run thro...
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Understanding what to A/B test in your flows
Learn about what you can test in your flows using Klaviyo's A/B testing feature.
Flows send automatically to customers, making them an instrumental part of your communication strategy. You can simp...
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Benchmarks for flow emails reference
You will learn
Learn about benchmarks that you can use to compare your flow's performance with those of other Klaviyo customers. After you create a new flow, you may have questions around how it is...
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How to A/B test flow SMS messages
You must have SMS set up in your account to use SMS features.
Learn how to A/B test your SMS messages in flows and find inspiration on what to test.
How to test your SMS messages
The best approach...
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