Segment examples and types

You will learn Learn how to identify your unengaged email subscribers, so you can avoid contacting them to improve and maintain your deliverability. Once you've identified your unengaged subscriber...

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You will learn Learn how to segment subscribers by the coupon sent to them.  The Coupon Assigned metric records on a profile when they receive a dynamic coupon, and logs the coupon’s key details (i...

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You will learn Learn how to build segments based on whether someone is subscribed to or able to receive marketing via a particular channel (i.e., email, SMS, or push notifications).  About marketin...

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You will learn Learn how to identify push notification subscribers who are highly engaged with your marketing. Once you identify these subscribers in a segment, send campaigns to this group to ensu...

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You will learn Learn how to identify Apple’s Mail Privacy Protection (MPP) opens in your Klaviyo segments, including how to build segments that aren’t inflated by these automatic opens. Head to Kla...

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You will learn Learn how to segment your audience based on birthday and view example segments that you can build in your own account. With segmentation, you can group profiles by age and date of bi...

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You will learn Learn how to segment using average order value (AOV). AOV is the total monetary value of your conversions (orders) divided by the number of conversions (orders that took place). You ...

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You will learn Learn how to identify your least engaged email subscribers, so you can avoid contacting them to improve and maintain your deliverability. Once you’ve identified them, consider exclud...

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You will learn When sending an important email campaign, it is useful to know who in your audience does not open your message. With this knowledge, you can retarget non-openers on other channels (e...

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You will learn Learn how to create segments to see who submits your Klaviyo forms and how they responded. By creating and analyzing the right segments, you can glean information about who enters yo...

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You will learn Learn how to identify site visitors who have recently abandoned a cart in order to target them across marketing channels. For example, you can create a recent cart abandoners segment...

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You will learn Learn how to use segments to identify active profiles in your account that aren't explicitly opted in to marketing. When sending campaigns, it can be useful to exclude this segment f...

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You will learn Learn how to create a customer lifetime value (CLV) segment and export any key CLV information. CLV is part of Klaviyo's predictive analytics and can be a powerful tool to use in seg...

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You will learn Learn how to provide different email frequency preferences to your subscribers so you can pre-emptively set expectations and provide more relevant content. Allowing your subscribers ...

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You will learn Learn how to create a repeat purchaser segment, which allows you to see which customers in your account have returned to buy from your brand after their first purchase. This allows y...

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You will learn Learn how to identify a group of people who have purchased a particular item but have not purchased a specific related item, in order to target them with a cross sell message. For ex...

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You will learn Learn how to use location-based segments to send campaigns by region, target forms to customers in a particular area, or better understand a subset of your customers. Note that Klavi...

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You will learn Learn how to create an engaged email segment, which can help you improve your open, click, and conversion rates. Sending to unengaged subscribers puts your sender reputation and deli...

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You will learn Learn how to identify VIPs from your customer base using Klaviyo segments, which can be useful if you run a rewards program or want to know who your most valuable customers are. Iden...

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You will learn  Learn how to create espresso shot segments for email, SMS, and mobile push. Espresso shot campaigns are a great way to re-engage those who recently expressed interest in your brand ...

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