Getting started with segments
You will learn
Learn how to create and use segments in Klaviyo, which are a powerful tool for understanding your audience and sending targeted messages.
Ready to build more custom segments? Head ...
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Advanced segmentation reference
You will learn
Learn effective advanced segmentation strategies that provide insights into your customer base and create highly personalized experiences for your subscribers.
Segmentation allows yo...
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AND vs. OR reference
Learn more about AND and OR connectors and how they are critical to setting up segments and flows in Klaviyo. These connectors define who will be grouped within your segments as well as when someon...
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How to define segments with AI
You must have a paid Klaviyo account to use this feature.
Learn how to build segments with AI built directly into Klaviyo’s segment builder. This tool accepts natural language inputs (i.e., normal...
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How to use event funnels in segmentation
OverviewEvent funnels in segmentation lets you build segments based on a specific sequence of events. Previously, segmentation only allowed you to check if someone had or hadn’t done certain action...
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How to identify and reactivate an inactive segment
You will learn
Learn the criteria for an inactive segment, as well as how to reactivate one. Inactive segments are any segments that you have not used in the last 45 days (for regular segments) or ...
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Segment conditions reference
You will learn
Learn more about segment conditions, including how to filter your conditions and more. When building segments in Klaviyo, conditions are the building blocks that you customize to eit...
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Segmenting with dates reference
You will learn
Learn how date-based segment conditions work in Klaviyo. Date-based segments are powerful tools to develop a better understanding of your subscribers. You can create segments of rece...
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Understanding changes to how segment conditions evaluate null or empty values
You will learn
Learn about the changes to segmentation and properties that aren’t set or have no values in Klaviyo implemented beginning in April 2023.
In addition to the changes outlined below, ...
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Understanding how segments update
You will learn
Learn how segments (i.e., dynamic groups of profiles in Klaviyo) update. Most segments update in close to real time, and profiles move in and out of segments based on whether or not ...
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