Understand profiles

Learn about using channel affinity to better personalize your marketing. Channel affinity gives you information on a profile’s expected engagement with different marketing channels.  Before you b...

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You will learn Learn about anonymous visitor activity backfilling and how to capture shoppers’ onsite engagements before they are identified. Before you begin By default, Klaviyo’s web tracking sup...

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You will learn  Learn about frequently asked questions related to identity resolution in Klaviyo. If you don’t see your question in the resource below, please reach out on our Community forum. What...

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You will learn Learn about identity resolution in Klaviyo, which consolidates customers’ interactions across multiple channels under a single record. Since Klaviyo is an omnichannel marketing tool ...

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You will learn  Learn how to understand consent in profiles and best practices for email and SMS compliance. Rules around customer consent vary between email and SMS. It is crucial to understand th...

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You will learn Learn about custom properties in Klaviyo that you can use to store information about the contacts in your account.Here are several examples of how you might use custom properties: T...

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You will learn  Learn more about the different types of predictive analytics data displayed in your account, the various ways Klaviyo computes this, and guidelines for how you can utilize this data...

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Learn about the information section of a profile in Klaviyo, which contains details such as when and how the profile found you and the last time they were active.  What information is available  Th...

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You will learn Learn where to find location information for a profile, how it is used and updated, and more. When syncing or creating a new profile, Klaviyo determines the location and timezone inf...

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You will learn Learn about the different options available for storing your data in Klaviyo, and how to use each one. Klaviyo allows you to harness the data collected about your customers to power ...

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You will learnLearn about suppressed email profiles, including how they differ from active profiles and how you can use these profiles to better understand your audience.What is a suppressed profil...

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