How to verify email authentication configurations
You will learn
Learn how to verify that your emails are being successfully authenticated using SPF, DKIM, and DMARC records.
Google and Yahoo have announced new sender requirements that they are p...
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Understanding the deliverability tab in campaigns and flows
You will learn
Learn about the deliverability tab in Klaviyo, that provides an overview of key deliverability performance metrics for your campaigns and flow emails. This can help you easily identi...
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Troubleshooting branded sending domain issues
You will learn
Learn how to diagnose verification issues when setting up your branded sending domain (also known as a dedicated sending domain) in Klaviyo.
A branded sending domain enables you to ...
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Understanding the t-online.de inbox placement requirements
You will learnLearn how to meet the t-online.de requirements delivery. T-online.de is an inbox provider predominantly used by German subscribers with unique requirements for delivery. As a result, ...
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How to reduce spam complaint rates
You will learn
Learn about spam complaint rates, and how you can reduce them.
Spam complaint rates measure how often recipients mark your messages as spam. A high rate needs immediate action, as it...
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How to decrease bounce rates
You will learn
Learn more about bounce rates and how to decrease them over time. Bounce rates inform you of how often customers' email addresses bounce when you send to your subscriber list. A high...
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Understanding email unsubscribe rates
You will learn
Learn and understand how to decrease rising email unsubscribe rates. Unsubscribe rates inform you of how often customers unsubscribe from your emails. A high unsubscribe rate indicat...
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Troubleshooting decreasing KPIs
You will learn
Learn how to adjust your strategy to improve important KPIs within Klaviyo.Key performance indicators (KPI) are metrics that identify how successful your business is in achieving its...
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Third-party deliverability monitoring tools reference
You will learn
In order to improve upon and maintain good deliverability, it is essential to continually monitor your email performance with Klaviyo. The best way to do so is to monitor your campai...
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Understanding spam traps
You will learn
Learn about spam traps and how to prevent sending to them, so you can protect your deliverability.
What is a spam trap?
A spam trap is an email address used to identify senders wh...
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Understanding bounced emails in Klaviyo
You will learn
Learn about the reasons that emails can bounce, as well as how to view and suppress bounces in Klaviyo.
A "bounce" occurs when an email is either not successfully delivered or is rej...
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Getting started with email deliverability monitoring and performance metrics
You will learn
Learn what good email deliverability metrics look like by industry, and which strategies to use to help improve your email performance. In this guide, find out about the specific ope...
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