Deliverability vs. delivery for each channel
Learn the difference between deliverability and delivery as well what they mean for email, SMS, and mobile push.
Please note that deliverability varies significantly by channel, so the best practi...
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Email deliverability best practices reference
You will learnLearn about the different best practices for email deliverability. Following these best practices and recommendation actions is key to maintaining strong deliverability and successful...
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How to test your email content to identify spam triggers
You will learn
Learn how to find the content in your emails that is causing content to go to the spam folder or be blocked.
You should go through the content process only when you have ruled out ...
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Understanding bot clicks
You will learn
Learn about bot clicks (also known as server-clicks), and why some of the clicks on your emails and SMS messages may not come from a human. Bot clicks can impact your marketing strat...
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Understand role-based email addresses and their impact on deliverability
You will learn
Learn about role-based email addresses, and how they can impact your deliverability.
What are role-based addresses?
Role-based email addresses are shared email addresses, often use...
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Email deliverability FAQs
Get answers to frequently asked questions around email deliverability, including how they are placed in inboxes, about bounces, and more.
Inbox placement
Is there any way to know where an email la...
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Understanding sender reputation
You will learn
Learn about email sender reputation, and why it is an important concept to understand for good deliverability. Maintaining a positive sender reputation is essential to maximize your ...
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Understand the domains that play a role in email deliverability
You will learn
Learn about the different domains that play a role in the delivery of your emails, as well as the importance of domain alignment.
From Address domain
The From Address domain, also kn...
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Understanding dedicated vs. shared IPs
You will learn
Learn more about dedicated vs. shared IPs, their benefits and drawbacks, and how IPs are used in your sending infrastructure.
Note that dedicated IPs are only available to accounts t...
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Understanding branded vs. shared sending domains
You will learn
Learn more about branded sending domains (also known as dedicated sending domains), how they differ from shared sending domains, and when they may be beneficial for your business to ...
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Understanding email authentication
You will learnLearn about email authentication protocols that are used to build your sender reputation, validate emails are coming from a legitimate sender, and protect against email abuse.Google a...
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Understanding what a branded sending subdomain is
You will learn
When setting up a branded sending domain (also known as a dedicated sending domain), you will need to choose an associated subdomain or prefix. In this article, you will learn more a...
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Deliverability glossary
You will learn
The glossary below defines common deliverability terms and acronyms used in Klaviyo offerings.
A
A Records: A records is short for address records. They indicate the IP address conne...
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Understanding email deliverability
Learn about email deliverability, including the steps you can take to establish a strong sender reputation so that your emails are delivered to the inbox.
What is email deliverability?
Email delive...
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