Using revenue per recipient to inform your marketing strategies
You will learn
Learn how to use revenue per recipient (RPR) in your marketing strategies to improve your campaign performance.
Before you begin
Ensure that your Klaviyo account is integrated with a...
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How to increase flow open rates
You will learn
Learn best practices around improving open rates for flows to help your truly business grow. Open rates measure customer engagement and monitor your deliverability and performance. T...
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How to increase email conversion rates
You will learn
Learn best practices around improving conversion rates so that you can grow your brand with Klaviyo. Email conversion rates measure how often subscribers become customers after engag...
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How to increase email click rates
You will learn
Learn what potential reasons for this decrease may be and how to boost your click rates. Click rates allow you to measure engagement, granting you insight into how often recipients c...
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How to increase campaign open rates
You will learn
Learn best practices around improving low open rates so that you can grow as a brand without harming your sender reputation. Open rates allow you to measure customer engagement and m...
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How to calculate retention rate
You will learn
Retention rate calculations provide useful insights into how loyal your customer base is and where you may need to improve upon to increase purchase behavior. Retention rate goes bey...
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How to calculate revenue per recipient
You will learn
Learn how to calculate revenue per recipient (RPR) and understand how each of your marketing channels is performing. RPR helps you to determine the success of a campaign or flow and ...
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How to calculate average order value (AOV)
You will learn
Learn how to calculate your average order (AOV) or the total monetary value of your conversions (orders) divided by the number of conversions (orders that took place). Calculating yo...
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