Meta Ads

You will learn Learn how to integrate Meta Ads with Klaviyo. The advertising integration with Meta provides two main features: Sync lists and segments to Meta as custom audiences so that you can a...

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You will learn Learn how to sync subscribers (both email and SMS) collected through a Meta lead ad to Klaviyo, via Klaviyo’s Meta Ads integration. First, you’ll create a lead ad to collect subscrip...

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You will learn Learn about the data that syncs from Meta Ads to Klaviyo, and from Klaviyo to Meta, through Klaviyo's Meta Ads integration. Before you begin Before data can flow into your Klaviyo ac...

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You will learn Learn how to resolve Meta Ads custom audience creation errors in Klaviyo. Have you received one of the following errors when trying to create a new custom audience within your Meta A...

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You will learn Learn how to resolve sync, credential, and authorization errors with your Meta Ads integration.  Have you received one of the following error messages or emails? Your Meta Ads integ...

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You will learn Learn how to troubleshoot your Instagram web feed if it is not working in your emails, which is likely due to Klaviyo having an issue retrieving your feed content. To determine the c...

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You will learn Learn how to determine your Meta audience sync strategy. When creating Meta custom audiences, keep in mind that Facebook and Instagram are complimentary channels on your customer jou...

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You will learn Learn how to enable advanced targeting on Facebook and Instagram. Advanced targeting strategies can engage your customers creatively, targeting them on multiple channels.  Learn how...

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You will learn Learn how to create a value-based lookalike audience in Meta Ads using CLV (customer lifetime value) data from Klaviyo. Essentially, when you export a list or segment from Klaviyo, y...

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You will learn Learn about what common advertising terms and initialisms mean. For Klaviyo-specific terms, consult our Klaviyo glossary, or for technical terms, consult our technical glossary.  A A...

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