Why this matters
By answering those Direct Messages (DMs) in Klaviyo, you get the full profile—orders, email clicks, lifetime value—right next to the chat. Faster answers = more sales, less tab-switching.
You’ll connect your Instagram Business account and send your first DM reply in about 10 minutes.
What you need (checklist)
- Instagram Business account
- You are an Admin or Editor on that Page
- Klaviyo role: Owner, Admin, or Manager
Time required: ~5 minutes
Setup Steps
Step 1 — Connect Instagram
- In Klaviyo, go to Settings → Instagram
- Click “Connect to Instagram”.
- Select the Instagram Business account you want to connect to Klaviyo
Step 2 — Send yourself a test
- From the Instagram app, DM your brand’s account “Test.”
- Back in Klaviyo, go to Helpdesk and you’ll see a new conversation card with the Instagram logo.
Frequently asked questions:
Q: Do Story replies create tickets?
A: Yes, any reply to a story creates a ticket.
Q: Do post comments create tickets?
A: Not yet.
Q: How many IG accounts can I connect?
A: One per Klaviyo account.