You will learn
Learn how to create a segment of all of your opted-in SMS contacts.
Bringing your SMS subscribers into one segment is important to trigger flows, create campaigns, and gather business insights.
Build an SMS subscribers segment
- Navigate to Audience > Lists & segments.
- Click Create List/Segment > Segment.
- Name your segment.
- Add the following segment definition:
If someone can or cannot receive marketing > can receive > SMS marketing - Save the segment.
You'll now have a segment of everyone who is currently opted in to SMS.
Using the segment in Klaviyo
Once you’re done creating that segment, you can target a sign-up form for when a subscriber is on your site. If you add a condition where someone has joined your SMS marketing in the last two weeks, you can display relevant, on-site information about your texting program or remind them of a deal that you may have sent to them.
You can also use this segment to send a campaign. For instance, you can tell your SMS subscribers about a flash sale.
Lastly, you can use this segment to gain business insight into how your SMS marketing is performing.