Changes to flow filtering on consent reference

You will learn

Learn about the updates to Klaviyo’s profile filtering in flows that enables you to filter on consent records. 

Email consent condition changes

With Klaviyo’s updates to profile filtering in flows, the following email consent conditions are impacted: 

To identify profiles that are not suppressed

Old filter condition: 

• If someone is or is not suppressed for email >
  Person is not suppressed
  

New filtering condition: 

• If someone can or cannot receive marketing >
  Person can receive email marketing
  

To identify profiles that are suppressed

Old filter condition:

• If someone is or is not suppressed for email >
  Person is suppressed
  

New filter condition: 

• If someone can or cannot receive marketing >
  Person cannot receive email marketing
  

To identify profiles that are subscribed and not suppressed

Old condition: 

• If someone is or is not suppressed for email >
  Person is not suppressed

AND 

• If someone is or is not in a list >
  Person is in [subscriber list name]
  

New condition: 

• If someone can or cannot receive marketing >
  Person can receive email marketing >
  Because person subscribed to email marketing
  

SMS consent condition changes

With Klaviyo’s updates to profile filters, the following SMS consent conditions are impacted: 

To identify profiles that are consented to SMS

Old condition: 

• If someone is or is not consented to receive SMS >
  Person is consented to receive SMS
  

New condition:

• If someone can or cannot receive marketing >
  Person can receive SMS marketing
  

To identify profiles that are not consented to SMS

Old condition: 

• If someone is or is not consented to receive SMS >
  Person is not consented to receive SMS
  

New condition: 

• If someone can or cannot receive marketing >
  Person cannot receive SMS marketing
  

Mobile push consent condition changes

With Klaviyo’s updates to profile filters, the following push notification consent conditions are impacted: 

To identify profiles that have a mobile push token

Old condition: 

• If someone has a push token >
  Person has push token
  

New condition: 

• If someone can or cannot receive marketing >
  Person can receive mobile push marketing
  

To identify profiles that do not have a mobile push token

Old condition: 

• If someone has a push token >
  Person does not have push token
  

New condition: 

• If someone can or cannot receive marketing >
  Person cannot receive mobile push marketing
  

New functionality

With the updates to profile filtering, you can also filter on how a profile became subscribed or unsubscribed, and their reason for being suppressed (email only).

To identify profiles that have subscribed through a specific method (email)

• If someone can or cannot receive marketing >
  Person can receive email marketing >
  Because person subscribed to email marketing >
  And subscribe method is Klaviyo form [form name]
  

With this condition, you are also able to filter on:

• Subscribe method 
• Method detail 
• Custom method detail
• Subscribe date
• If profile is double opted in

To identify profiles that have subscribed through a specific method (SMS)

• If someone can or cannot receive marketing >
  Person can receive SMS marketing >
  and subscribe method is Klaviyo form
  

To identify profiles that have a status of never subscribed (email)

• If someone can or cannot receive marketing >
  Person can receive email marketing >
  Because person never subscribed to email marketing
  

To identify profiles that have have a status of never subscribed (SMS)

• If someone can or cannot receive marketing >
  Person cannot receive SMS marketing >
  Because person never subscribed to SMS marketing
  

To identify profiles that unsubscribed due to a specific reason

• If someone can or cannot receive marketing >
  Person cannot receive email marketing >
  Because person unsubscribed to email marketing >
  And unsubscribe method is unsubscribe page
  

You are also able to filter on:

• Unsubscribe method
• Method detail
• Unsubscribe date

To identify profiles that are suppressed due to a specific reason

• If someone can or cannot receive email marketing >
  Person cannot receive email marketing >
  Because person is manually suppressed from email marketing
  

You able to filter for suppression due to:

• Unsubscribed
• Manual suppression
• Invalid email
• Hard bounced email

Additional resources

Understand consent in Klaviyo