Boulevard data reference – Klaviyo - Help Center

You will learn

Learn about the data that is synced when you integrate Boulevard with your Klaviyo account. When you integrate, we sync all historic data stored in Boulevard and then sync ongoing data in real time.

How to view your data

To view your Boulevard data:

Click the Analytics dropdown in the left-hand navigation sidebar.
Select Metrics. Here, you can view all of the metrics in your account. The metrics with a Boulevard icon represent all of the metrics synced from your Boulevard integration.
Filter this view to see only Boulevard metrics by using the filter selector next to the search bar.

List of Boulevard metrics found on the Metrics page in Klaviyo.

Appointment metrics

Booked Appointments

This event is tracked when a client books a new appointment.

Staff Names The list of staff members associated with the appointment.
Service Names The list of services associated with the appointment.
Start At The start date timestamp of the appointment in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
End At The end date timestamp of the appointment in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
Order ID The ID of the purchase associated with the appointment.
Location Name The name of the location associated with the appointment.
Location ID The ID associated with the location.
Duration The duration of the appointment in minutes.
Booked By Who booked the appointment, e.g., Client.

Cancelled Appointments

This event is tracked when a client cancels their appointment.

Staff Names The list of staff members associated with the appointment.
Service Names The list of services associated with the appointment.
Start At The start date timestamp of the appointment in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
End At The end date timestamp of the appointment in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
Order ID The ID of the purchase associated with the appointment.
Location Name The name of the location associated with the appointment.
Location ID The ID associated with the location.
Duration The duration of the appointment in minutes.
Booked By Who booked the appointment, e.g., Client.

Arrived for Appointments

This event is tracked when a client checks in for their appointment.

Staff Names The list of staff members associated with the appointment.
Service Names The list of services associated with the appointment.
Start At The start date timestamp of the appointment in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
End At The end date timestamp of the appointment in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
Order ID The ID of the purchase associated with the appointment.
Location Name The name of the location associated with the appointment.
Location ID The ID associated with the location.
Duration The duration of the appointment in minutes.
Booked By Who booked the appointment, e.g., Client.

Completed Appointments

This event is tracked when a client completes a specific appointment.

Staff Names The list of staff members associated with the appointment.
Service Names The list of services associated with the appointment.
Start At The start date timestamp of the appointment in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
End At The end date timestamp of the appointment in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
Order ID The ID of the purchase associated with the appointment.
Location Name The name of the location associated with the appointment.
Location ID The ID associated with the location.
Duration The duration of the appointment in minutes.
Booked By Who booked the appointment, e.g., Client.

Confirmed Appointments

This event is tracked when a client confirms their appointment.

Staff Names The list of staff members associated with the appointment.
Service Names The list of services associated with the appointment.
Start At The start date timestamp of the appointment in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
End At The end date timestamp of the appointment in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
Order ID The ID of the purchase associated with the appointment.
Location Name The name of the location associated with the appointment.
Location ID The ID associated with the location.
Duration The duration of the appointment in minutes.
Booked By Who booked the appointment, e.g., Client.

Rescheduled Appointments

This event is tracked when a client reschedules their appointments.

Staff Names The list of staff members associated with the appointments.
Service Names The list of services associated with the appointments.
Start At The start date timestamp of the appointment in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
End At The end date timestamp of the appointment in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
Order ID The ID of the purchase associated with the appointments.
Location Name The name of the location associated with the appointments.
Location ID The ID associated with the location.
Duration The duration of the appointments in minutes.
Booked By Who booked the appointment, e.g., Client.

Membership metrics

Activated Membership

This event is tracked when a client activates a membership.

Start On The date the membership goes into effect in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
End On The date the membership expires into effect in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
Cancel On The timestamp of the date the membership is scheduled to be canceled (if applicable) in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
Status The status of the client’s membership in Boulevard.
Location Name The name of the location associated with the membership.
Location ID The ID of the location associated with the membership.
Price The total cost of the membership.
Membership Names The list of the names of the membership plans activated.
Vouchers The list of any vouchers the client redeemed with their membership.

Canceled Membership

This event is tracked when a client cancels a membership.

Start On The date the membership goes into effect in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
End On The date the membership expires into effect in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
Cancel On The timestamp of the date the membership is scheduled to be canceled (if applicable) in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
Status The status of the client’s membership in Boulevard.
Location Name The name of the location associated with the membership.
Location ID The ID of the location associated with the membership.
Price The total cost of the membership.
Membership Names The list of the names of members associated with the membership.
Vouchers The list of any vouchers the client redeemed with their membership.

Reactivated Membership

This event is tracked when a client reactivates a membership that was canceled.

Start On The date the membership goes into effect in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
End On The date the membership expires into effect in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
Cancel On The timestamp of the date the membership is scheduled to be canceled (if applicable) in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
Status The status of the client’s membership in Boulevard.
Location Name The name of the location associated with the membership.
Location ID The ID of the location associated with the membership.
Price The total cost of the membership.
Membership Names The list of the names of members associated with the membership.
Vouchers The list of any vouchers the client redeemed with their membership.

Renewed Membership

This event is tracked when a client’s membership renewal is successfully processed.

Start On The date the membership goes into effect in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
End On The date the membership expires into effect in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
Cancel On The timestamp of the date the membership is scheduled to be canceled (if applicable) in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
Status The status of the client’s membership in Boulevard.
Location Name The name of the location associated with the membership.
Location ID The ID of the location associated with the membership.
Price The total cost of the membership.
Membership Name The name of the membership.
Membership ID The ID of the membership.
Interval Duration of the membership interval (eg. 1 month).
Vouchers The list of any vouchers the client redeemed with their membership.
Unit Price The unit price of the membership.
Term Number The current term number of the membership.

Failed Membership Renewal

This event is tracked when a client’s membership renewal fails.

Start On The date the membership goes into effect in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
End On The date the membership expires into effect in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
Cancel On The timestamp of the date the membership is scheduled to be canceled (if applicable) in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
Status The status of the client’s membership in Boulevard.
Location Name The name of the location associated with the membership.
Location ID The ID of the location associated with the membership.
Price The total cost of the membership.
Membership Name The name of the membership.
Membership ID The ID of the membership.
Interval Duration of the membership interval (eg. 1 month).
Vouchers The list of any vouchers the client redeemed with their membership.
Unit Price The unit price of the membership.
Term Number The current term number of the membership.

Paused Membership

This event is tracked when a client pauses a membership to be reactivated at a later time.

Start On The date the membership goes into effect in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
End On The date the membership expires into effect in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
Cancel On The timestamp of the date the membership is scheduled to be canceled (if applicable) in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
Status The status of the client’s membership in Boulevard.
Location Name The name of the location associated with the membership.
Location ID The ID of the location associated with the membership.
Price The total cost of the membership.
Membership Names The list of the names of members associated with the membership.
Vouchers The list of any vouchers the client redeemed with their membership.

Unpaused Membership

This event is tracked when a client unpauses a membership.

Start On The date the membership goes into effect in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
End On The date the membership expires into effect in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
Cancel On The timestamp of the date the membership is scheduled to be canceled (if applicable) in UTC format, i.e., YYYY-MM-DDThh:mmTZD.
Status The status of the client’s membership in Boulevard.
Location Name The name of the location associated with the membership.
Location ID The ID of the location associated with the membership.
Price The total cost of the membership.
Membership Names The list of the names of members associated with the membership.
Vouchers The list of any vouchers the client redeemed with their membership.

Other metrics

Placed Order

This event is tracked when a client places an order through Boulevard and the payment is complete. Orders can include retail products, gift cards, or services.

Applied Vouchers The list of any vouchers applied to the purchase.
Closed By The name of the staff member who closed the purchase.
Order ID The order ID associated with the purchase.
Location Name The name of the location associated with the order.
Location ID The ID of the location associated with the order.
Order Number The unique number associated with the order.
Summary The list of payment details including discounts, gratuity, subtotal, and total.
Line Groups The list of items associated with the order.
Note The list of any notes associated with the order.
Refunds The list of any items that were refunded.
Total The total value of the order.

Synced client data

Klaviyo creates or updates profiles for every client with Email, First and Last Name, Phone Number, and will set a custom profile properties of:

Appointment Count Total count of appointments.
Boulevard ID ID assigned to the client in Boulevard.
Email Marketing Whether or not a client has opted-in to receive marketing emails. (true/false)
SMS Marketing Whether or not a client has opted-in to receive marketing SMS. (true/false)
Push Marketing Whether or not a client can receive marketing push notifications. (true/false)
Email Reminder Whether or not a client can receive transactional emails. (true/false)
SMS Reminder Whether or not a client can receive transactional SMS. (true/false)
Push Reminder Whether or not a client can receive transactional push notifications. (true/false)
Boulevard Tags Any tags assigned to the client in Boulevard.
Birthday The client’s date of birth.
Primary Location Name The client’s primary location for receiving services.
Primary Location ID The ID of the client’s primary location.

Klaviyo also syncs email and SMS consent from Boulevard to Klaviyo profiles.